2026 Utah Summer Registration Report

Summer registration season is here, and Utah families are already making moves. Over the last 90 days on Zig, parents searched for camps and classes, compared options, and enrolled their kids — and the pattern is worth paying attention to whether you run a studio, coach a team, or are trying to figure out what to sign your kid up for before slots fill up.

Here is what 335 registrations, 113 kids enrolled, and 1,886 category searches across 12 activity types tell us about what Utah families actually want.

The headline: tutoring dominates enrollments

When kids actually sign up, one category stands apart.

Tutoring & Education accounts for 60% of all registrations in this window. That is not a rounding error — it is the clearest signal in the dataset. Parents are not just browsing academic support; they are committing to it at scale.

Visual art, STEM, and music lessons round out the top four, but none of them come close to tutoring's volume. If you offer enrichment outside of academics, the opportunity is real — but you are competing for attention in a market where education is the default first move.

What parents search for vs. what they actually join

Search behavior and enrollment behavior are not the same thing. That gap is where supply problems — and business opportunities — live.

Two things jump out immediately.

Science is the loudest unmet demand signal. Parents searched for science activities 507 times — second only to tutoring — but only 6 registrations followed. That is an 84:1 search-to-signup ratio. Either Utah does not have enough science programs listed on Zig, the ones that exist are not converting, or parents are searching broadly and finding nothing that fits. If you run a science camp, lab program, or hands-on STEM workshop, this is your opening.

STEM tells the opposite story. Only 21 category searches, but 33 registrations. When parents find a STEM program that fits, they enroll — they just are not filtering for "STEM" as often as you might expect. Discovery may be happening through other paths: activity titles, age filters, or word of mouth. List clearly, describe outcomes, and do not rely on the category tag alone.

Tutoring sits in the middle: high search volume and high conversion. Supply and demand are aligned there. Wrestling, swim lessons, and soccer show search interest with little or no enrollment in this snapshot — worth watching, but not yet proven demand on the platform.

What is heating up

Compare the most recent 45 days to the prior 45, and four categories are accelerating fast:

Visual art and music lessons are the breakout stories. Both more than quadrupled signup volume half over half. Tutoring was already the leader and still nearly tripled — momentum on top of dominance.

Science grew 100%, but from a tiny base (2 → 4). The trend line is up; the absolute numbers are still small. That reinforces the supply-gap thesis: interest is rising, but the market has not caught up yet.

Who is signing up for what, by age

Registrations are not evenly distributed across age groups — and the activity mix shifts as kids get older.

Tutoring & Education peaks in the 4–6 age band (114 registrations), with strong follow-through in 7–9 (46) and 10–12 (24). Even toddlers and preschoolers show up (12 in the 0–3 band). Early academic enrichment is not a middle-school-only phenomenon in Utah.

Visual Art is more evenly spread across younger ages — 10 each in 0–3 and 4–6, 11 in 7–9 — suggesting art programs appeal broadly to families with young children.

STEM concentrates in 7–9 and 10–12 (14 registrations each), with almost nothing below age 7. Parents seem to treat STEM as a school-age commitment, not a toddler activity.

Music Lessons skew slightly older: meaningful volume in 4–6 through 10–12, with a tail into teens (4 in 13–15, 1 in 16–18).

Robotics is almost entirely 4–12, with a single registration in the 10–12 band — consistent with programs that require fine motor skills and sustained attention.

If you are designing curriculum or marketing campaigns, age-band fit matters as much as category. A robotics ad targeting 3-year-olds will miss; a tutoring offer aimed only at middle schoolers will leave the biggest Utah cohort on the table.

What this means for providers and parents

For activity providers: Tutoring is proven demand. Visual art and music are rising fast — get visible now while the curve is steep. Science has the largest search-to-enrollment gap in the dataset; whoever fills that hole first wins mindshare with hundreds of parents already looking.

For parents: You are not alone in searching for science and coming up short. Use age filters and read activity descriptions closely — STEM and science programs may be listed under names that do not match your search terms. And if tutoring is on your list, you are in the majority of Utah families who convert search into signup on Zig.

For us at Zig: This is exactly why we built a discovery layer for youth activities. The data confirms what we hear anecdotally every day: parents know what they want, but the right program is not always easy to find. Closing that gap — category by category, age band by age band — is the work.

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Data covers Utah activity registrations and category filter searches on Zig for the 90 days ending May 29, 2026. Registrations reflect completed enrollments; searches reflect parent category filter usage on the discovery platform.